Slow café & dessert bar

Slow mornings, warm afternoons.

Wood-fired bread, careful coffee and one very good cheesecake, in a room that feels like someone's kitchen.

We light the oven before sunrise and let the day find its own pace.

Morning light across a quiet café counter

Ember & Ash started with a simple idea: a neighbourhood café where nothing is rushed. Bread proves overnight, coffee is brewed to order, and desserts come out of the oven while you watch.

Made slowlyLong ferments, small batches, no shortcuts.
Cooked by fireThe hearth is the heart of the kitchen and the brand.
Kept warmA place to stay for one cup or three.

Three people, one fire.

A barista preparing coffee behind the bar

The host

Runs the room, pulls the shots and remembers how you take your latte.

A crusty sourdough loaf dusted with flour

The baker

Starts at four. Sourdough, cardamom knots and the famous burnt cheesecake.

Coffee beans turning in a roasting drum

The roaster

Small weekly roasts, chosen to sit well with milk, dates and dessert.

Ember & Ash is a fictional brand. The team roles are part of the concept.

The counter

Served from 7 am until the last slice goes. Prices in Omani rial.

Menu shown for the concept. Dishes and prices are illustrative.

Brand identity

A hearth, a flame and a curl of smoke.

The mark draws a wood-fired oven: the flame is the ember, the rising curl is the ash. It carries from cup sleeves to street signage.

Ember and Ash kraft bag and takeaway cup with the terracotta seal sleeve on an oak counter, oven glowing behind (AI mockup)
A hand holding the Ember and Ash cup, steam rising, wood-fired oven glowing behind (AI mockup)
Ember and Ash circular seal
Open cream pastry box with the hearth icon, croissants and basque cheesecake, a cappuccino beside it (AI mockup)
Ember and Ash menu card on a walnut table beside a pour-over and buttered sourdough (AI mockup)
Ember and Ash shopfront at blue hour: brass lettering and a round terracotta blade sign (AI mockup)
Ember and Ash mood board: oven fire, sourdough crumb, latte, basque cheesecake, terracotta wall, hands and dough, smoke, the hearth icon and the palette (AI mockup)
Identity board with logo, palette, typography and voice
Logo system, packaging, menu, signage and website by Wajdy Amor. Product and scene mockups were made with AI image tools.Download the logo (SVG)

Come in, stay a while.

Where
Al Khuwair, Muscat
Weekdays
7 am to 10 pm
Friday
2 pm to 11 pm
Order ahead
Fresh croissants on the counter